Jovan releases her music video for 'Social Media Girls' from her 3-track visual compilation "The Conscious EP." The video was shot and edited by Jovan, herself.
The Social Media Girl is an epidemic. The song came about when I saw an Instagram page with a bunch of likes on a bunch of selfies. It makes one seem one dimensional, as if that's the only thing they can contribute to the world. Through social media, we have the power to create our own virtual realities, that may not be accurate to who we are in real life. In can be very deceiving to those who gather their information about a person online.
"The internet creating imaginations feeding into our fascination, that we forget the real conversation and who we define our representation."
Through satire, I speak on the those who use social media as a means find their self worth, flaunting material things, creating fake realities and appearances through filters, and many other issues that social media that can bring to our lives. I want to let them know that they are worth more than a photo or post, and that they can find their true beauty within themselves.
"Your filthy filter passing off as fiction. Showing/telling: Are you really living? Deep down inside, you're in a scrimmage, thinking life is all about a competition."
In this comedic music video, Jovan plays the Social Media Girl, with an enormous afro, stuffed bra and drawn on tattoos, being obnoxious on her social media. We then see Jovan in a business casual outfit addressing the Social Media Girl on why she's always spending so much time on her phone. What makes this video unique is the usage of green screen and undercranking. Undercranking in the Music Video World is where the subject is performing the song slowed down, then sped up in post production editing, giving the video a fast and animated feel.
I'm sure this video will make you chuckle at least once.
About "The Conscious EP"
Chicago Emcee Jovan poses conscious questions and ignite conversations about the things she sees and experiences in the world. The 3-track visual compilation, she talks about the usage of social media (Social Media Girls), inner city youth (No Chill), and the many issues that Black people face in America (Progression of Our People).
"It has been over two years since I've released my last project, so it's been long overdue. I wanted to give them a taste of what I can do, a reintroduction of who I am as a hip hop artist. When you're a person of many skills, you can get lost into being boxed as one. Most times I am categorized as a filmmaker. What better way to intertwine all of my gifts and put them in a project?"
The Conscious EP is now available for free on Bandcamp and includes 3 bonus music videos, directed and edited by Jovan.
About Jovan
Jovan is a Creative based in Chicago, Illinois. Specializing in film, photography and music, Jovan believes in utilizing all of her skills in a positive light; With her music: reflecting what hip hop should be and should sound like. She describes her sound as “Old School meeting New School,” heavily influenced by 90s and 2000 hip hop music, boom bap instrumentals with an energetic new school flow. Inspired by artists such as Eve, Left Eye, Missy Elliott, Queen Latifah, Kanye West, Common, Lauryn Hill, Kendrick Lamar, Rapsody, J.Cole, and many others. Jovan is an abundance of energy, clarity, and hope, letting the people know that hip hop: this culture and art form is not dead.
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